‘The Ultimate Knowledge’ (TUK) [hereinafter "TUK" or "Company"] is engaged in various educational processes involving students and educational institutes.

TUK has adopted the following Privacy Policy for information that may be collected from its application/portal/website -tukworld.com/tukpublications.com/tukassessment.com/tukiat.com [hereinafter “website/portal”]. This privacy policy states what kind of information is collected from its users by TUK and the manner in which it is intended to be used. This Policy also states how the information is protected by TUK.

Collection of information on our site and our services or application used by a user is generally categorized into two groups: Personally Identifiable Information and Non-Personally Identifiable Information. If Non-Personal Identifiable Information and Personally Identifiable Information are combined, then in that case the combined information shall be treated as a source of personal information solely as long as it remains combined.

Personally Identifiable Information is the information provided to us by the visitors which helps us know the user’s identity. TUK collects and may store the information (your name, email address, contact number /mobile phone number, username, password, date of birth, address etc.) provided by you at the time you register on our site or on the application.

Non-Personally Identifiable Information is the information that does not disclose the specific identity of a visitor but generally includes technical information or demographic information like gender, age, and interests of the individual. The Non-Personally Identifiable Information such as your Internet Protocol (IP) address, small text files or ‘cookies’ that collect information about the activity of the visitor on TUK’s website/application is collected when you visit TUK’s digital platforms. It includes the ‘URL’ of the website that you have come from before visiting our site, the pages you visit on the site, the browser you used to come to the site, which URL you would go to next, and any search terms that are entered on our site. The collected information may be further used to define and direct our services as per the visitors’ interest and choices.

Non–Personally Identifiable Information may be collected and used in demographic form such as your age, gender and interests. This information may be used to provide our users with personalized services or information that we believe you might be of your interest or you may be looking for. TUK may collect anonymised and aggregated information about the subscriber to analyse and use it for the purpose of market research.

‘Anonymous Information’ is that information which is protected so as to not reveal an individual’s identity. ‘De-Identified Information’ is that information which has been removed of all personally identifiable components that it earlier had. In contrast to Anonymous Information, De-Identified information is primarily collected as Personally Identifiable Information and is removed of any identifying component for making the information anonymous.

Your use of the application or website may include the information collected from your mobile device. The Application may request your permission for collecting location information and/or to access multimedia (photos or videos) stored on the device you are using. If you do not wish to share your location data with TUK, please respond accordingly when it is prompted on your mobile phone or tablet or you may visit your mobile device’s Settings. Multimedia from your device may only be collected if you select it to upload to the site or application (i.e. you choose a video or image to upload on our website or application).


The privacy of our website or app users is extremely important to us. TUK has designed its technology and services keeping the users’ protection and privacy in mind. TUK makes all efforts to be transparent in the collection of information and how we use the same.

Note to Minors If the user is under the age of 18, he/she is expected to seek permission from a legal guardian /parent before using our app or website or before writing an e-mail to us. The user must be of 18 years of age to order a subscription to the different portals functioning under the umbrella of THE ULTIMATE KNOWLEDGE (TUK). The parent/guardian/card holder will be solely responsible for the money transaction made by a minor.

We strictly discourage minors from using TUK without the permission and supervision of a parent or a guardian.

For schools: Wherever we collect the identifiable information of a student, we collect it purely for educational purposes. Collection of such information is in conjunction with the use of TUK.

Why and what information is collected by TUK

Following information is collected by TUK

Information collected when subscribing: To register for any of the subscription types, any person who wishes to enroll himself/herself with any of the portals functioning under ‘THE ULTIMATE KNOWLEDGE’ (TUK) umbrella, has to provide us with their name, phone number(s), email address, billing and other necessary information. This contact information is used to send service-related announcements to the users whenever it is necessary or is advisable to do so. For example, if we are performing a routine maintenance, necessary email & SMS (if possible) might be sent by us. In case of any promotional activity, email, SMS, letters etc. may be sent to the subscribers.

Username and password: TUK will create and assign usernames and passwords for the users at the time of registration process. TUK may consider the option of allowing subscribers to create their own credentials as well. TUK uses usernames and passwords of the users’ or subscribers’ accounts to authenticate logins, post which access to the paid content is allowed. The username of the subscriber is also used to authenticate/verify the subscriber or user when requesting technical and general support. The passwords of the users are all encrypted when stored.

Does TUK use cookies?

Yes we do. Cookies are usually small text files that are transferred to your device’s hard drive by a site or its service provider. This is done through the web browser, enabling the website’s or service provider’s systems to recognize your browser and remember certain information. Cookies are created to understand the user’s preference that is based on the previous or the current site activity. This enables us to provide the user with improved services. Cookies are used to compile aggregate information about site interaction and site traffic to offer better experience and tools in the future.

TUK uses cookies with a purpose to understand and save our users’ preferences for future visits.

For your convenience, you can choose to have warning each time you are sent a cookie. If you wish, you can turn off all cookies. This can be done through your browser settings. Each browser is a little different therefore it is suggested to look at the browser’s Help menu to know the correct way to modify the cookies.

If the cookies are disabled, then some of our services and features might not function properly.

Third parties:

To understand usage of our services, TUK may use third -party service providers such as analytics companies. Those service providers may be allowed to place and read their cookies, single-pixel gifs or electronic images known as web beacons and similar technologies. In this way, they help us to measure the interaction of users with our services. These third parties may collect technical information directly and automatically. If you wish to opt out of your third party cookies, it may be done through your browser.

Links to the other websites:

TUK may contain links to some websites of interest. Please note that TUK does not have control over those websites, once you use the links to leave our site. Thus we will not be responsible for the privacy and protection of any information that you provide for the access to that site. Such sites shall not be governed by this privacy statement. Exercise caution and read the privacy statement that is applicable to the site in question.

How would TUK utilize your information?

When you register, sign up for newsletter, respond to a marketing communication or survey, surf the website or use other site features, we may collect the information from you and may use it for the following purposes:

  • To personalize users’ experience and to be allowed to deliver the type of content, information and product offerings that is of interest to you.
  • To deliver better services, TUK uses users’ information to improve our website.
  • To alert you to special offers, updated information and other new services from TUK, or other third parties, or to forward promotional materials through periodic emails.

Protection of visitor’s information: We take all possible precautions like regular scanning of the website etc. in order to provide protection of your information. TUK never asks for personal/private information. It assures to keep any password for use of the site/app safely and not to share it with anyone. Do not forget to sign out and close your browser window once you are through with your use of the TUK application/ visit to the site.

Third party disclosure:

TUK does not trade, sell or transfer your Personally Identifiable Information to third parties.

Contact information for newsletter and surveys:

If you choose to register with TUK to receive promotional offerings, surveys or newsletters, you need to provide your contact details. The messages may include link tracking & pixel tags. The contact information submitted by you will not be sold, shared or used for any other purpose, and you can opt out of it any time.

Emails received from users:

Certain information from users may be retained by us, when messages are sent through our system or by email. Such information may only be used for providing support or the services requested.


Certain features which are offered by us include an option to provide TUK with feedback on your experience. The user submitting the feedback is not identified in the feedback feature. The feedback option is voluntary, not compulsory and the information submitted to us by the user may only be used for the sake of improving these features. In case the Personally Identifiable Information is submitted through a feedback form, TUK may take immediate steps to delete that information.